GEO: visibility in AI answer systems

GEO (Generative Engine Optimization) ensures that AI systems such as ChatGPT, Perplexity, Gemini, and Claude recognize and cite your company when someone asks a question about your industry. While SEO ensures that Google finds you, GEO ensures that AI mentions you — an increasing part of how people search for providers today.

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AI crawler access

We correctly configure the crawler rules of your website for AI crawlers such as GPTBot, ClaudeBot, and PerplexityBot, so that AI systems can read and incorporate your content.

llms.txt

A llms.txt file provides AI systems with a clear, concise overview of who you are, what you do, and what your pages are about — in the format they expect.

Structured data (schema.org)

Structured data ensures that AI systems can reliably take over facts — services, prices, location — instead of guessing based on running text.

Answer-first content

Content that opens with a direct, quotable answer instead of a long preamble. Exactly what AI systems take over when they cite a source.

Monthly AI Visibility Measurement

We measure monthly across multiple AI platforms whether and how your company is mentioned, so you can objectively track progress instead of hoping for it.

FAQ

All about GEO

SEO optimizes for search engines: you want to be at the top of the results list where people click through themselves. GEO optimizes for AI answer systems: you want ChatGPT, Perplexity, or Gemini to mention and cite your company in the answer itself. The techniques partially overlap, but AI systems have different requirements for structure, factuality, and citability of content.
No — and be cautious of parties that do promise that. No one determines what an AI system responds. What we do: optimize all conditions that influence the chance of mention — access, structure, and factual, citable content — and measure the results monthly.
With a fixed set of questions that we periodically ask multiple AI platforms, in multiple languages and regions. We record whether your company and your competitors are mentioned and track that trend over time. This way, you can objectively see if your visibility is growing.
No, it is a complement. Google remains a primary channel, and much of the GEO work — structured data, quality content, technical health — also enhances your SEO. The strongest approach combines both; that is why we offer them together under visibility.
GEO

Ready to be mentioned by AI?

Contact us and discover what GEO can mean for your business.

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