Visibility: SEO, GEO, and local visibility
Visibility revolves around three things: being found on Google (SEO), being found and cited by AI systems such as ChatGPT and Perplexity (GEO), and being found by people in your own region (local visibility). Vorlexa combines all three, ensuring you are visible where your customers are actually searching — not just in one channel.
SEO
Search engine optimization ensures that your website ranks higher in Google: technically sound, fast loading times, and content that aligns with what your customers are searching for. The foundation of every discoverability strategy.
GEO
Generative Engine Optimization makes your business discoverable and citable for AI systems such as ChatGPT, Perplexity, and Gemini. An increasing number of your customers are asking AI for a recommendation — GEO ensures that you are that recommendation.
Local Visibility
For businesses with a regional customer base: visible in Google Maps, the local search panel, and local AI recommendations, with an optimized Google Business Profile, consistent listings, and reviews.
